Sharjah International Children’s Film Festival (SICFF) is the first children film festival in the country and the region. The festival is dedicated to enhance the media literacy of children and young people, foster children’s creativity and showcase the very best in filmmaking for, by and about children and young people.
Abu Dhabi Media wanted to promote the educational opportunities that youth have in moving towards a career in the animation arts with a series of engagement stands during the festival. A suite of activation stands allowed children to audition to star as a the voice of a Majid character on the popular television show, learn about the process of animation, and help Captain Khalfan solve a mystery.
The activations were incredibly popular and not only managed to educate, but also helped to promote Abu Dhabi Media’s programme offerings.
ClientAbu Dhabi Media Sharjah Children's International Film FestivalServicesStrategy + Design Production + DeliveryYear2018
